Tips: 10 steps to maximize the ROI of prestigious business awards
Winning a prestigious business award, like Best in Biz Awards, is an incredible achievement. It’s a testament to your hard work, innovation, and dedication. But winning is just the beginning. From attracting new clients or securing investment, to boosting team morale or enhancing brand credibility, the benefits of winning business awards – especially prestigious business awards – are significant. Celebrating success is important, but so is growing your business, and awards will do both.
But to truly capitalize on your business award victory, you need to take strategic steps to maximize the value and exposure of that hard-won business award. Here are 10 actionable steps to ensure that your company reaps the full benefits of prestigious business awards.
1. Celebrate with your team!
The first step after winning a prestigious business award like Best in Biz Awards is to celebrate with your team. Recognition is a powerful motivator, and acknowledging the contributions of your employees fosters a sense of pride and unity. Host a company-wide meeting or celebration event to share the good news of your award win. Best in Biz Awards provides several materials that might help make this business award celebration even bigger – you can show off the newly redesigned winner’s logo, show off the beautiful, custom-made brass winner trophy if you already received one, share feedback from our top-tier press judges. Such a celebration of your prestigious business award win will boost morale and encourage continued excellence.
2. Press release
Once your team is aware, it’s time to share your success with the world. Crafting a well-written press release announcing your new prestigious business award win is the first step in sharing the award news with the wider business world. Best in Biz Awards offers a ready press release template for winners, which you can use to highlight the significance of the award, what winning it means for your company, and how this prestigious business award aligns with your mission and values. Distribute the press release through relevant channels, including your website, social media, and industry publications. Once distributed, weave in “award-winning” into subsequent announcements and press release. After all, you are an award-winning business now!
3. Marketing collateral
Prestigious business awards like Best in Biz Awards are an incredibly powerful marketing tool. Update your marketing materials to reflect this new business accolade. Include the stunning Best in Biz Awards logo on your website, business cards, and brochures. This not only enhances your credibility, but such a prestigious business award win differentiates you from competitors. Some examples of what you can do:
– add your Best in Biz Awards win to your email signatures
– add Best in Biz Awards winner logo to your website footer or About pages
– create blog posts detailing your Best in Biz Awards win and what the judges saw and praised in your award-winning submission
4. Social media
Social media platforms are excellent for spreading the word about your business award win. Create engaging content that highlights your prestigious business award achievement. Use eye-catching visuals and hashtags related to the business award and your industry. Encourage your employees to share the news on their personal profiles, extending your reach even further. Some ideas:
– update your social media banners to highlight the business award win
– post about your business award, using the collateral provided by Best in Biz Awards
– post photos of your team showing off their Best in Biz Awards trophy
– provide a few quick templates that your team members can use when posting about the award win on their own personal social media accounts
5. Share with your stakeholders and professional network
Reach out to your professional network, including clients, partners, and industry peers to share the news of your business award win and express gratitude for their support. This not only strengthens existing relationships but also opens the door for new business opportunities. Consider sending personalized emails or making phone calls to key contacts to announce your business award win.
Some suggestions for maximizing the ROI of your business award win:
– send targeted email newsletters highlighting your Best in Biz Awards award win and press judges’ quotes
– include the win in reports and presentations, showcasing the materials provided by Best in Biz Awards
– share any media coverage of the award – after all, Best in Biz Awards is judged by the press and the press likes writing about what they research!
– create a dedicated awards page on your company website, showcasing all your business award wins. Make sure to list each award won, showcase their official winner logo, and list any other relevant information, including judges’ quotes.
6. Organize a webinar or event
Organize a webinar or live event to discuss the significance of the prestigious business award your company just won and the journey that led to it. This is an opportunity to showcase your expertise and share valuable insights with your audience. Invite industry experts to join the conversation and provide their perspectives. This will enhance your reputation as a thought leader in your field.
7. Partner with influencers
Partner with influencers in your industry to amplify the reach of your business award win. Influencers can provide valuable exposure by sharing your business award achievement with their followers. Choose influencers who align with your brand values and have a genuine interest in your industry. This collaboration can lead to increased visibility and credibility.
8. Partner with other award winners
Winning a prestigious business award can open doors to strategic partnerships, with other business award winners or potential partners who share similar goals and values. Collaborate on projects or initiatives that leverage your award-winning status to create mutual benefits. These partnerships can lead to increased business opportunities and a stronger market presence.
9. Measure the impact of your business award
To truly maximize the ROI of your prestigious business award, it’s essential to measure its impact. Track metrics such as website traffic, social media engagement, and sales figures to assess the effectiveness of your promotional efforts. Use these insights to refine your strategy and continue leveraging the business award for ongoing success.
10. Use the business award as a stepping stone
Finally, use your current success in the prestigious business awards as a stepping stone for future achievements. Analyze the factors that contributed to your business award win and identify areas for improvement. Set new goals and work towards winning more prestigious business awards in the future. This proactive approach will keep your company on a path of continuous growth and recognition.
Winning a prestigious business award is a remarkable accomplishment, but the true value lies in how you leverage your business award win. By following these 10 steps, you can maximize the exposure and impact of your prestigious business award win, enhancing your company’s reputation and opening doors to new opportunities. Celebrate your success, engage your audience, and continue striving for excellence with hopefully more prestigious business awards to come.
Looking for more business awards tips?
How-to tips on submitting in prestigious business awards:
Selecting business awards categories: How to choose the most appropriate business awards categories for your company
Writing your business awards entries: How to craft award-winning business awards entries
Business awards deadlines: How not to miss any critical business awards deadlines
Business awards entry fees: Are business awards even worth the entry fees? (We’ll spoil it: the answer is a resounding, yes!)
Once you have won a prestigious business award like Best in Biz Awards: Tips for maximizing the ROI of prestigious business awards
For business award submissions in various vertical or industry areas:
For executive awards and leadership awards submissions: How to win in executive and leadership awards
For submissions in sustainability and green categories: How to reward your employees’ sustainability efforts with prestigious business awards
For submissions from small companies and small businesses: How small companies can effectively compete with bigger brands in international business awards
For technology giants and tech start-ups: Why tech companies should apply in prestigious business awards
For technology innovations award submissions: How to highlight your company’s or product technology innovations in prestigious business awards
For AI technology innovations and AI product submissions: How to highlight your AI leadership and AI innovations through AI awards and prestigious business awards
For product award submissions: Why you should submit your product in prestigious business awards
For entrants from Poland: Jak prestizowe nagrody biznesowe moga pomoc firmom (po polsku)
About Best in Biz Awards
Since 2011, Best in Biz Awards has been among the most prestigious business awards in North America and globally, and it remains the only independent business awards program judged by well-known writers and editors from various top-tier publications.
From Associated Press to Yahoo Tech’s David Pogue – and including Businessweek, CNET, Consumer Affairs, Fast Company, Financial Times, Forbes, Fortune, Inc., Network World, PC Magazine, Reuters, San Francisco Chronicle, USA Today, Wall Street Journal, Wired and more – Best in Biz Awards each year is judged by prominent reporters and editors from the most respected publications.
From Aflac to YMCA, past winners in Best in Biz Awards span the spectrum, from the most recognizable global brands through local mom-and-pop shops and Shark Tank sensations to some of today’s most cutting-edge start-ups. Other notable winners over the years have included: 1-800-Flowers, ADP, Aflac, AT&T, Best Western, Burger King, Chipotle, crocs, Dell, Dyson, Epson, Ernst & Young, Experian, GoDaddy, Hilton, HP, IBM, LifeLock, Microsoft, National Association of Realtors, Planet Fitness, Safelite, Sandisk, Santander Bank, Sheraton, StubHub, Symantec, UnitedHealthcare, Walmart, Wells Fargo, YMCA, and more.
For more information about Best in Biz Awards, see our About page; or read more about our North American program and International program.
For the full list of business award categories offered in the 15th annual Best in Biz Awards, see our business award categories.
For various category winners in last year’s 14th annual Best in Biz Awards, see: 2024 business award winners.
